linkbaiting

English

Alternative forms

• link-baiting

Etymology

From link bait (verb).

Noun

linkbaiting (countable and uncountable, plural linkbaitings)

1. (SEO) The practice of creating content that attracts a lot of inbound links and generates buzz.
   • 2009, Mitch Joel, Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.‎^[1], Hachette, →ISBN:

     In its simplest form, linkbaiting is the practice of creating content with the intent of generating incoming links from outside sources. Linkbaiting is sometimes perceived as being unethical because inbound links are one of the primary ways a search engine gauges how hey they will rank a website