it's not what you say but how you say it

English

Proverb

it's not what you say but how you say it

1. The tone and delivery of communication is at least as important as what is actually being said.
   • 2018, Alyson Connolly, Public Speaking Skills For Dummies:

     Say the punch line loud and clear. You can even increase your volume and really emphasize the last word. Sometimes it's not what you say but how you say it.

See also

• it's not what you know but who you know