hypester

English

Etymology

From hype +‎ -ster.

Noun

hypester (plural hypesters)

1. One who uses hype to promote or advertise.
   • 1990, James Conaway, Napa:

     They didn't need to be first in sales; they didn't have to compete with the hypesters. Louis junior could honestly say that the wines he made were sound.

   • 1990, Dan D. Nimmo, James E. Combs, Mediated political realities:

     Up pops a hypester, intruding on their dinner, to announce that the brew is an "instant" brand.

Anagrams

• physeter