house brand

English

Noun

house brand (plural house brands)

1. Synonym of own brand.

   Supermarkets are fighting national brands with house brands.

   Some house brand products are even made on the same production line as the comparable name brand products.

   • 1998, Torsten H. Nilson, Competitive Branding, page 89:

     The house brand is one of the most traditional ways of branding.

   • 2008, John Winthrop Haeger, Pacific Pinot Noir:

     Having been around wine in college, conscious that norther Santa Barbara County was spawning vineyards and wineries with increasing speed, and looking for a creative way to have some fun, Ostini got the idea to improve the restaurant's unimpressive list of basic Paul Masson varietals with good value, local wine that — in an unusual twist on the "house brand" story — he would make himself.

   • 2009, Jennifer Maughan, 100 Meals for $5 or Less, page 9:

     It makes no budget shopping sense to buy condensed cream of chicken soup in a brand-name can with a coupon when the house brand is still ten cents less than that.

Translations

Translations

• Dutch: huismerk

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