house brand

English

Noun

house brand (plural house brands)

1. A brand name that is associated with or owned by a place of business (often a supermarket - or other chain) that sells products under that name, usually for less money than other brands.

   Supermarkets are fighting national brands with house brand products.

   • 1998, Torsten H. Nilson, Competitive Branding, page 89:

     The house brand is one of the most traditional ways of branding.

   • 2008, John Winthrop Haeger, Pacific Pinot Noir:

     Having been around wine in college, conscious that norther Santa Barbara County was spawning vineyards and wineries with increasing speed, and looking for a creative way to have some fun, Ostini got the idea to improve the restaurant's unimpressive list of basic Paul Masson varietals with good value, local wine that — in an unusual twist on the "house brand" story — he would make himself.

   • 2009, Jennifer Maughan, 100 Meals for $5 or Less, page 9:

     It makes no budget shopping sense to buy condensed cream of chicken soup in a brand-name can with a coupon when the house brand is still ten cents less than that.

Translations

Translations

• Dutch: huismerk

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