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glow-down

From Wiktionary, the free dictionary

English

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Etymology

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Modelled after glow-up.

Noun

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glow-down (plural glow-downs)

  1. (slang) A disappointing or undesirable transformation in appearance, talent, power, etc.
    Antonym: glow-up
    • 2020 December 11, Amy Sedghi, “How a session with Katie Holmes’ stylist changed the way I dress – without buying anything new”, in The Telegraph:
      Whilst some amongst us have risen like a sartorial phoenix from the ashes of lockdown, others (myself included) have experienced more of a glow-down than a glow-up. Jeans and a jumper have become de rigueur, while out of the house ventures have the air of a frenzied dip into the fancy dress box.