genuinfluencer

English

Etymology

Blend of genuine +‎ influencer. Planted by WGSN in January 2021 as a supposed trend of the upcoming year.

Pronunciation

• IPA^(key): /ˌdʒɛnjuˈɪnflu.ənsə(ɹ)/

• Audio (US):

  (file)

Noun

genuinfluencer (plural genuinfluencers)

1. (neologism, marketing, social media) A postmaterial influencer.