genderization

English

Etymology

From gender +‎ -ization.

Noun

genderization (usually uncountable, plural genderizations)

1. The process or result of genderizing.
   • 2009 August 17, Andrew Adam Newman, “Bold Imagery to Play on a New Insecurity: Deodorant Aesthetics”, in New York Times‎^[1]:

     “What we’re seeing is the genderization of the category,” said Kevin George, a general manager at Unilever, whose brands include Degree and Axe.

Derived terms

• over-genderization