femtech
English
[edit]Etymology
[edit]From fem- (“feminine/female”) + tech, coined by Ida Tin in 2016.
Pronunciation
[edit]Noun
[edit]femtech (uncountable)
- (neologism) Technology oriented towards women, especially health and reproductive technology.
- 2018 November 9, Nina Jones, “Women's health start-ups bloom with no blushes”, in Financial Times:
- As well as companies selling menstrual protection, the femtech sector includes fertility apps, maternal health and sexual wellbeing products.
- 2019 November 27, Maria Mellor, “Fitness trackers and wearables are ignoring a $50bn market: women”, in Wired:
- The current major players in the femtech industry - period apps - have demonstrated that it is profitable to target women and gather their data.
- 2020 February 20, Bianca Barratt, “Period Product Brand Ohne Takes Femtech To New Heights - Can Investors Do The Same?”, in Forbes:
- With $800m of funding going to the femtech startups in 2019 alone, there couldn’t be a better time for ohne to enter the market.
- 2021 April 29, Jessica Grose, “Why Is Perimenopause Still Such a Mystery?”, in The New York Times[1], →ISSN:
- The scientific study of perimenopause has been going on for decades, and the cultural discussion of this mind and body shift has reached something of a new fever pitch, with several books on the subject coming out this spring and a gaggle of “femtech” companies vowing to disrupt perimenopause.
