demassification

English

Etymology

From de- +‎ mass +‎ -ification.

Noun

demassification (uncountable)

1. The breaking of a mass into separate units.
   • 2002, Robert Latham, Consuming Youth: Vampires, Cyborgs, and the Culture of Consumption, page 149:

     According to Toffler, the demassification of media—a parallel process to the demassification of markets—is ushering in the age of the modular self […]

Synonyms

• fragmentation

Related terms

• massification