demarketing

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See also: démarketing

English

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Etymology

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de- +‎ marketing

Noun

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demarketing (uncountable)

  1. Marketing where the goal is reducing the demand for goods or services.
    The "just say no" advertising campaign was mostly ineffective demarketing of illegal drugs.

Synonyms

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Translations

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Verb

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demarketing

  1. present participle and gerund of demarket