customerize

English

Etymology

From customer +‎ -ize.

Verb

customerize (third-person singular simple present customerizes, present participle customerizing, simple past and past participle customerized)

1. (business, transitive) To adapt to the needs or goals of a customer, or customers in general.
   • 1996, Randall S. Schuler, Paul F. Buller, Cases in Management, Organizational Behavior and Human Resources Management, page 259:

     He knew, however, that he wanted to reposition and “customerize” the HR department at SBC.

   • 2004, Stephen Brown, Free Gift Inside!!: Forget the Customer. Develop Marketease, page 7:

     Customerize the company! Am I right or am I right? For forty years or thereabouts, marketers have worshipped at the feet of the customer.