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counterbrand

From Wiktionary, the free dictionary

English

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Etymology

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From counter- +‎ brand.

Verb

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counterbrand (third-person singular simple present counterbrands, present participle counterbranding, simple past and past participle counterbranded)

  1. (transitive) To brand (cattle) with a new and different brand, to mark change of ownership.

Noun

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counterbrand (plural counterbrands)

  1. A replacement brand of this kind on cattle.