captology

English

Etymology

Coined by American behavior scientist B. J. Fogg in 1996, from the initials of computers as persuasive technologies +‎ -ology.

Noun

captology (uncountable)

1. The study of computers as persuasive technologies.
   • 2006, Wijnand IJsselsteijn, Yvonne de Kort, Cees Midden, Berry Eggen, Elise van den Hoven, Persuasive Technology: First International Conference on Persuasive Technology for Human Well-Being, PERSUASIVE 2006, Eindhoven, The Netherlands, May 18-19, 2006, Proceedings, Springer Science & Business Media, →ISBN, page 145:

     In the last decade, persuasion has been investigated in two apparently distinct lines of research: captology, and teaching as persuasion.

   • 2015, Rand J. Spiro, Michael DeSchryver, Michelle Schira Hagerman, Paul M. Morsink, Penny Thompson, Reading at a Crossroads?: Disjunctures and Continuities in Current Conceptions and Practices, Routledge, →ISBN, page 142:

     The relatively new field of computers as persuasive technology (captology) has begun to explore the powerful effects of presentation of information on computers.

Further reading

• captology on Wikipedia.Wikipedia