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call to action

From Wiktionary, the free dictionary

English

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Alternative forms

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  • CTA (initialism)

Noun

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call to action (plural calls to action)

  1. An appeal for action.
    Synonyms: trumpet call, clarion call
  2. (marketing) A design (words, picture, or otherwise) to prompt an immediate response or encourage an immediate sale.

Translations

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See also

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Further reading

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