brandjacking

English

Etymology

Blend of brand +‎ hijacking

Noun

brandjacking (uncountable)

1. (Internet) The imposture of the online identity of another person or company.
   • 2009, Joel Postman, SocialCorp: social media goes corporate, page 121:

     This is one of the more blatant forms of brandjacking, in which a person claims to be an official representative of the company.