bråttom

Swedish

Etymology

From brått, neuter of bråd, + adverbial suffix -om.

Adverb

bråttom

1. urgency due to lack of time, hurry (you "have bråttom" rather than "are in a hurry")

   Synonym: (colloquial) brådis

   Jag har bråttom, så jag springer

   I'm in a hurry, so I run

   (literally, “I have urgency, so I run”)

   Skynda dig! Det är bråttom.

   Be quick! It is urgent.

   Nu är det bråttom med lanseringen

   Now it's a rush to launch [because time is short]

   (literally, “Now it is urgency with the launch [does not necessarily imply that anything is being done about the urgency, but it's assumed to be implied in this example]”)

See also

• brinna i knutarna

References

• bråttom in Svensk ordbok (SO)
• bråttom in Svenska Akademiens ordböcker
• bråttom in Svenska Akademiens ordbok (SAOB)
• bråd in Elof Hellquist, Svensk etymologisk ordbok (1st ed., 1922)