badvocacy

English

Etymology

Blend of bad +‎ advocacy

Noun

badvocacy (uncountable)

1. Negative comments and disparagement of a person or organization that is spread online or by word of mouth.
   • 2014, Deborah Gonzalez, Managing Online Risk: Apps, Mobile, and Social Media Security, page 65:

     Badvocacy can be small and sneak up on you or can be big and take you by storm.

   • 2017 June 6, Mark Davies, “Guiding principles to navigate the Customer 4.0 revolution”, in Consultancy.uk‎^[1]:

     Today, this advocacy or ‘badvocacy’ is often the loudest voice out there – 83% of global respondents say they completely or somewhat trust the recommendations of friends and family.

   • 2019 July, Dustin N. Sharp, “Through a Glass, Darkly: Three Important Conversations for Human Rights Professionals”, in Journal of Human Rights Practice, volume 11, number 2:

     It has also occasionally arisen in the broader human rights context, with the ‘badvocacy’ controversy surrounding Invisible Children’s ‘Kony 2012’ campaign as one good example .

   • 2021, Alexandra Cosima Budabin, Lisa Ann Richey, Batman Saves the Congo:

     This "badvocacy” relationship, a term coined by Amanda Taub (2012), relies on stereotypes and limited points of view and exploits the do-gooding imperative to push for simple solutions to simplified problems.