aura farming

English

This English term is a hot word. Its inclusion on Wiktionary is provisional.

A combination of the slang terms aura (“person's unique charismatic aesthetic”) +‎ farming (“repetitive behavior to procure a desired outcome”).

aura farming (uncountable)

(fandom slang, ACG) The behavior of a (fictional) character to exaggerate certain desirable character traits (i.e. overall “aura”), such as their own charm, via characteristic tropes, perceived as intentional on their part but unintentionally comical or hard to take seriously.
- 2025 February 19, Dan Aulbach, “What does 'aura' mean? Explaining the viral slang term”, in Today‎^[1], Yahoo! Life, archived from the original on 2025-02-19:
  For example, one TikTok creator made a video of the “Greatest Aura Farming Cinematic Moments,” comprising movie moments where they believed a specific character was deliberately trying to look cool, such as Thanos in “Avengers: Endgame” waiting to fight the Avengers.
(social media) Developing or putting on a persona in such a manner.
- 2024 September 14, Aarnesh Shrivastava, quoting Duke Dennis, “"Nobody says that s**t in real life" - AMP Duke Dennis slams fans for saying that he was "aura farming" by making gestures while eating fruit”, in Sportskeeda‎^[2], archived from the original on 2025-02-09:
  Duke Dennis then slammed his followers for suggesting that he was "aura farming" with his actions.
  "You all nerd a** n***as talking about aura farming. Nobody says that s**t in real life! No bulls**t! Like, the s**t y'all be saying, nobody says that in real life. How do you all think?"