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antimarketing

From Wiktionary, the free dictionary

English

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Etymology

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From anti- +‎ marketing.

Adjective

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antimarketing (comparative more antimarketing, superlative most antimarketing)

  1. Opposing marketing.
    • 1989, John E. G. Bateson, Managing services marketing: text and readings:
      This is almost an antimarketing argument, since in its purest form it implies finding customers to fit the service rather than fitting the service to the customer's needs.

Translations

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Portuguese

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Etymology

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From anti- +‎ marketing.

Pronunciation

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  • (Brazil) IPA(key): /ˌɐ̃.t͡ʃiˈmaʁ.ke.t͡ʃĩ/ [ˌɐ̃.t͡ʃiˈmah.ke.t͡ʃĩ]
  • (Portugal) IPA(key): /ˌɐ̃.tiˈmaɾ.kɨ.tĩɡ/, /ˌɐ̃.tiˈmaɾ.ktĩɡ/

Adjective

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antimarketing (invariable)

  1. antimarketing (opposing marketing)