advergame

English

Etymology

Blend of advertisement +‎ game.

Pronunciation

• (Received Pronunciation) IPA^(key): /ˈæd.vəˌɡeim/
• (General American) IPA^(key): /ˈæd.vɚˌɡeim/

• Audio (US):

  (file)

Noun

advergame (plural advergames)

1. (informal) A computer game published by an advertiser in order to promote a product or service.
   • 2007 January 24, Louise Story, “More Marketers Are Grabbing the Attention of Players During Online Games”, in New York Times‎^[1]:

     Some advertisers have taken casual gaming a step further, creating their own casual games — sometimes called advergames — and posting them on their Web sites.

Derived terms

• advergaming