Talk:copy sort
Add topicLatest comment: 18 years ago by Andrew massyn
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No uses conveying this meaning here. --Connel MacKenzie T C 23:25, 28 February 2006 (UTC)
- The searches I have done do not show this to be supported. Rfvfailed. Andrew massyn 12:38, 13 August 2006 (UTC)
Def = copy sort (plural: copy sorts)
- (Advertising) an advertising research technique measuring individual phrases and verbal ideas in a commercial by the audience’s levels of attention or recall, relevance, and feelings.
- The copy sort results showed few people noticed the company name at the end of the commercial.
- (Advertising) an advertising research technique designed to complement the Picture Sorts when deconstructing the audience’s experience of a television commercial.
- Results of the copy sort were more meaningful after we saw the Picture Sorts results: people were too distracted by the pretty girl to notice the company name.
References
[edit]The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005