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Stroop effect

From Wiktionary, the free dictionary

English

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Naming the displayed color of a printed word is an easier and quicker task if the word matches the color (top) than if it does not (bottom).

Etymology

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After John Ridley Stroop, who first published the effect in English in 1935.

Noun

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Stroop effect (plural Stroop effects)

  1. (psychology) The effect that a subject has a longer reaction time when naming the colours of words if the words describe colours other than their own (such as "red" printed in blue ink).
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