Levi's
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English
[edit]Etymology
[edit]From the Levi's brand of blue jeans, named after the company's founder, Levi Strauss (1829–1902).
Pronunciation
[edit]Noun
[edit]- Blue jeans.
- 2001, Stephen Brown, Marketing – the Retro Revolution, London: SAGE Publications, →ISBN, page 139:
- It is the prelapsarian Polynesia of free love, noble savagery, Kon Tiki rafting and Easter Island statuary, not the Levi’s-wearing, Toyota-driving, pédalo-pushing, efflorescent-cocktails-in-a-split-coconut-serving pseudo-paradise that awaits latter-day travellers.