2017, Jiseon Ahn, Ki-Joon Back, Jungkun Park, “Trends in Medical Tourism in South Korea”, in Frederick J. DeMicco, editor, Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H), unnumbered page:
The popularity of K-beauty has led South Korea to hold an annual K-Beauty Expo, which is the largest exhibition for the Korean beauty supply industry (Fig. 21.5).
2019, You-il Lee, Richard Lee, The Korean Economy: From Growth to Maturity, unnumbered page:
However, the success of K-beauty brands should not be linked merely to celebrity endorsements.
2019, Lilin Yang, Leah Ganse, Sara Jimenez, The Korean Skincare Bible: The Ultimate Guide to K-beauty, unnumbered page:
Learning to respect, love and care for your skin is the essence of K-beauty!
