Hallmarkish

English

Etymology

From Hallmark Cards, the greeting card company +‎ -ish.

Adjective

Hallmarkish (comparative more Hallmarkish, superlative most Hallmarkish)

1. (rare, informal, derogatory) Expressing sentiment in a way that is oversweet and insincere; schmaltzy.
   • 1987, Toby Fulwiler, The Journal book:

     And so we would have to expect that a few parents would find one student's journal entry scandalous, unpatriotic, or rebellious, when the rest of the readers might find it noble, sprightly, or even Hallmarkish.

   • 1994, Margaret McMullan, When Warhol was still alive:

     "You got a letter, too," Ms. Simpson said, picking up a flowery Hallmarkish card […]

   • 2004, Bertie Charles Forbes, Forbes:

     Slogans like "We love to see you smile" sounded too Hallmarkish.

Synonyms

• Hallmarky