2008, Dianne Bender, Design Portfolios: Moving from Traditional to Digital, Fairchild Books, →ISBN, page 40:
If you are a member of Gen Y, you probably feel right at home working with computers and digital media.
2013, Diane E. Spiegel, The Gen Y Handbook: Applying Relationship Leadership to Engage Millennials, SelectBooks, →ISBN:
Since "entitlement" has been a word consistently used to describe the attitude Millennials bring with them, this chapter explains why this perception of Gen Y is rampant and what being entitled means to them.
2022, Tim Elmore, A New Kind of Diversity: Making the Different Generations on Your Team a Competitive Advantage, Maxwell Leadership, →ISBN, pages 271–272:
According to [Mark] McCrindle, “Gen Alpha will likely stay in education longer, start their earning years later and so stay at home with their parents later than even their predecessors, Gen Z and Gen Y.[…]”
2013, Pierre Benckendorff, Gianna Moscardo, “Generational cohorts and ecotourism”, in Roy Ballantyne, Jan Packer, editors, International Handbook on Ecotourism, Edward Elgar Publishing, →ISBN, page 141:
Gen Ys grew up in a media-saturated postmodern world where technology was pervasive.
2013, Diane E. Spiegel, The Gen Y Handbook: Applying Relationship Leadership to Engage Millennials, SelectBooks, →ISBN:
Growing up, Gen Ys were bombarded with messages, more than any other generation. Due to the 24/7 nature of news and information and with their tech savvy skills and links into social media, they are connected and move forward with high expectations.
2015, Stephen P. Robbins, Rolf Bergman, Ian Stagg, Mary Coulter, Management, Pearson Australia, →ISBN, page 558:
Due to the low unemployment rate in Australia and New Zealand and the high demand for skilled workers, many organisations are going out of their way to employ Gen Ys.
