2016, Patrick J. McGinnis, The 10% Entrepreneur[1], Penguin, →ISBN:
The whole thing actually started with FOBO, or Fear of a Better Option. It was the term I came up with to explain the fact that everyone I knew at school was always looking for something better.
2018 November 13, Kate Julian, “Why Are Young People Having So Little Sex?”, in The Atlantic[2]:
[…] others referred to option paralysis (a term popularized by Black Mirror); still others invoked FOBO (“fear of a better option”).
2021, Sandeep Sahni, Sanjit Singh Paul, What My MBA Did Not Teach Me About Money[3], Notion Press, →ISBN:
Try choosing a large cap mutual fund and you will experience a FOBO.