From Wiktionary, the free dictionary
Eat at Joe's
- A generic commercial slogan.
1996, Grolier, Academic American Encyclopedia[1], →ISBN, page 332:For most of the inhabitants of most parts of the world today, the notion of costume begins and often ends with some variant of "Eat at Joe's."
2003, Jim Saxton, Department of Defenses Role in Combating Terrorism:A lot of crop-duster-type aircraft are used to pull banners around football stadiums: Eat at Joe's.