Deano
English
[edit]Etymology
[edit]Proper noun
[edit]Deano
- A diminutive of the male given name Dean
Noun
[edit]Deano (plural Deanos)
- (UK, slang) An archetypal young lower middle class British man living in a newbuild housing estate, stereotyped as culturally unsophisticated, lavish with money, heavily indebted and conservative-leaning.
- 2023 April 21, Tom McHague, “The political power of Deano”, in Unherd[1]:
- To many, Deano is a figure of fun: a low-brow, low-status provincial man with bad taste and too much sway over the nation’s cultural life. But the more I read about him online, whether on Reddit, Urban Dictionary, Twitter or YouTube, the more I realise his was not a life to be mocked but cheered — and even envied. Deano owns his home, gets back from work early, and has enough disposable income for new furniture and nice food.
- 2023 August 31, Dan Evans, “Deano is Britain’s most misunderstood man”, in New Statesman[2]:
- The possibility that Deano might be petty bourgeois rather than working class or middle class was not entertained, but it is precisely the sprawling lower middle class – and not the working class or established middle class – that dominates the new-build commuter belt, the places Duncan Weldon dubbed “Barratt Britain”: the new, dystopian British version of American white picket fence suburbia.