You take the blue pill — the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill — you stay in Wonderland and I show you how deep the rabbit hole goes.
2000 January 24, James Vandelicht, “Usage question (long)”, in rec.autos.makers.jeep+willys (Usenet), message-ID <38592F5D.805B93AF@sprintmail.com>:
Does anyone else get the sneaking suspicion that Delbo is incapable of taking the "Red Pill"?
2004 August 24, Mike Howerton, The Relevant Church: A New Vision For Communities Of Faith, Relevant Media Group, →ISBN, →OL, page 1:
Let’s replace all of that with positive stories or movie clips, and then we can make some hip analogies like ‘take the red pill, man.’
2004 September 9, Guy Kawasaki, The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, Portfolio, →ISBN, →OL, page 92:
If you want to be a successful bootstrapper, you have to take the red pill and determine how deep the rabbit hole called your organization goes.
2004 September 30, Gordon Atkinson, RealLivePreacher.com, Wm. B. Eerdmans Publishing, →ISBN, →OL, page 120:
What if I had taken the red pill and found out that the church is nothing but a rabbit hole that runs very deep?
2005 June 1, Terry Allen, Dugout, University of Texas Press, →ISBN, →OL, page 172:
As much as we, our generation, start to believe this fictionalized new version of reality we become complicit.... The only way out is to take the Red pill and see what things really look like.
2005 December 1, The Black Dot, Hip Hop Decoded: From Its Ancient Origin To Its Modern Day Matrix, →ISBN, →OL, page 144:
In this day and time, we must begin to take the “red pill” and open our first eye to see what's really going on, and who's behind this madness involving Hip Hop videos.
2006 February 7, Robin Sharma, Discover Your Destiny: Big Ideas to Live Your Best Life, Canada: HarperCollins, →ISBN, →OL, page 105:
Once you see that you have bought into the illusion that the crowd wants you to believe is reality, you will have a choice: continue to live as you always have been living — and in so doing, resign yourself to a life of unhappiness and mediocrity — or take the red pill, so to speak, and step up to your biggest life.
