Citations:subvertisement

English citations of subvertisement

Noun: "an individual piece of subvertising"

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• 1996 — Judy Jones, "What to buy for Xmas?", New Statesman, 22 November 1996:

  Next week, as a prelude to Buy Nothing Day, a 30-second "subvertisement" filmed by the magazine's staff will be broadcast by CNN.

• 1998 — David Edwards, "The Millennial Moment of Truth", The Ecologist, Vol. 28, No. 6, November/December 1998, page 340:

  In 1993, Adbusters ran an anti-car subvertisement during the commercial break of a Canadian 'Top Gear'-style car programme.

• 2001 — Claire Walsh, Gender and Discourse: Language and Power in Politics, The Church, and Organisations, Longman (2001), →ISBN, page 144:

  A 'subvertisement' that appeared in one newsletter juxtaposed the carefree image of a windsurfing menstruating woman, familiar from TV ads, with the same windsurfer looking somewhat nonplussed as she encounters sanpro waste.

• 2006 — John Blewitt, The Ecology of Learning: Sustainability, Lifelong Learning and Everyday Life, CRC Press, →ISBN, unnumbered page:

  Another example is the famous 'subvertisement' which shows two cowboys riding together at sunset as if in a Marlboro ad but the caption reads, 'I miss my lung, Bob'.

• 2007 — Christine Harold, OurSpace: Resisting the Corporate Control of Culture, University of Minnesota Press (2007), →ISBN, page 41:

  The Adbusters Obsession subvertisement is only one in a variety of send-ups of Calvin Klein and Kate Moss.

• 2009 — Beverly Naidus, Arts for Change: Teaching Outside the Frame, New Village Press (2009), →ISBN, page 103:

  For their second assignment they make a "subvertisement" or culture jam, taking an ad and breaking its trance, its intended effect, by inserting a personal or witnessed story, and changing the ad to reveal its hypocrisy.