2000, Jakob Nielsen, Designing web usability[1], 667, illustrated, reprint edition, New Riders, →ISBN:
Two additional problems with this page are the use of a low-contrast color for the main product description and the emphasis on market-ese instead of a useful summary of what customers this product is intended for.
Many consumer sites fill their pages with content written in marketese by the company itself. In health care, that won't fly. So the CIOs cull content from sources that consumers already trust, sources such as the American Medical Association and Johns Hopkins University.
2004, Bryan Pfaffenberger, Steven M. Schafer, Bill Karow, HTML, XHTML, and CSS bible[2], 3rd illustrated edition, Wiley Pub., →ISBN, page 619:
Users don't like marketing fluff (or marketese, as Neilsen[sic] calls it), but actively seek out information.
2004 December, “In the Lab”, in Maximum PC, Future US, Inc., →ISSN, page 82:
Well, folks, it's time—we recently received the very first SLI-equipped (SLI is now marketese for scalable link interface) reference system, and we've taken it to the Lab for a series of brutal hands-on tests [...]
2006 April, “Dell Inspiron E1705”, in Maximum PC, Future US, Inc., →ISSN, page 68:
Wonder what the heck a Core Duo is? We understand. Using a marketese-to-English translation converter, we discovered that the Core Duo T2500 is a Pentium M derivative CPU featuring two 2GHz cores, each with 2MB of "smart" cache.
2008, Tim Ash, Landing page optimization: the definitive guide to testing and tuning for conversions, illustrated edition, 9780470174623, →ISBN, page 134:
Your visitors detest marketese. Unfortunately, your landing page was probably written in this kind of over-the-top promotional style. It usually involves a lot of boasting and unsubstantiated claims.
