But what ties Witchblr and the Cult of Kek together, despite their diametrically opposed viewpoints, is that each is dissatisfied with the real world and their inability to change those circumstances, and thus each has created its own sheltering cosmology.
2018, Jen Tombs, "Be Witched", Study Breaks, Volume 30, Issue 8, November 2018, page 19:
Witchblr is a mixture of fashion and wellness trends, spiritual beliefs and feminist politics.
2019, Pam Grossman, Waking the Witch: Reflections on Women, Magic, and Power, page 229:
In 2017, teen-centric social sharing platform Tumblr saw #witchblr enter their top community rankings for the first time, coming in at number eleven.
Granted, most millennial denizens of “Witchblr” are more likely to cleanse their homes with sage, say, or practice mindfulness meditation than to cast a curse on Republican lawmakers.
2019, Laura Medlicott, "Modern Witchcraft: Social Media's Newest Subculture", Milk (Bath Spa University), July 2019, page 48:
At the time of writing, #witchcraft on Instagram yields 2,922,256 posts and #witchblr brings up hundreds of Wiccan and witchcraft oriented blogs on Tumblr.
