2002, Michael S. Malone, The Valley of Heart's Delight: A Silicon Valley Notebook 1963-2001, John Wiley & Sons (2002), →ISBN, page 173:
The whole history of Apple Computer Inc., in fact, is one of undying belief — in the face of all kinds of evidence to the contrary (including Apple itself) — in the perfectibility of man through computers. Hence Macolytes' hatred for Gates for cynically destroying that dream.
So long as Macolytes keep paying Apple's high prices, its 28% gross margins should far exceed PC rivals — especially if it keeps expanding its portfolio with non-PC products such as the iPod MP3 music player.
2003, Bill Howard, "On Technology: Defining DV Upward", PC Magazine, 25 March 2003, page 63:
That said, Apple's lead isn't as comfortable as you're led to believe by the Macolytes.
The Packed House of Macolytes loved it— and most analysts are applauding as well. Still, the new strategy is not without risk. Chief among the fears: that by moving into crowded entry-level sectors, Apple could cannibalize its higher-priced products, putting at risk the strong profits it needs to finance innovation.
2007, Steve Morgenstern, "Ring In The New", Billboard, 5 May 2007, page 27:
Will anyone beyond deep-pocketed Macolytes fork over $499-599 (4GB and 8GB models, respectively) and embrace Cingular service, with its sluggish data network, for a two-year contract?
2010, Time Out, London's Best Shops, →ISBN, page 208:
[…] and Macolytes are well served, but the Chenies Street branch specialises in Apple products and sells many Mac-compatible accessories.
