2013, Kevin Feige, quoted in Laura Ciarolla, "Marvel announces third 'Avengers' film", The Daily Athenaueum (West Virginia University), Volume 125, Issue 86, 30 January 2013, page 3:
It [Ant-Man] will, of course, be firmly planted in the MCU but a different corner than we've seen before.
2013, Andy Carr, Thor: The Dark World review, The Triangle (Columbus North High School, Columbus, Indiana), Volume 93,Issue 3, 15 November 2013, page 18:
The sequel to 2009's Thor is firstly an entertaining adventure movie by itself, and even more importantly a mind-blowing piece to the puzzle that is the MCU franchise.
2015, Liam Burke, The Comic Book Film Adaptation: Exploring Modern Hollywood’s Leading Genre, The University Press of Mississippi (2015), →ISBN, unnumbered page:
Thus, the MCU could be considered a textbook example of the fluidity Bazin anticipated and Jenkins characterizes as transmedia storytelling.
2015, Dan Casey, 100 Things Avengers Fans Should Know & Do Before They Die, Triumph Books (2015), →ISBN, page 128:
[…] Hydra is a sprawling global organization with highly advanced technology that has opposed S.H.I.E.L.D, the Avengers, and nearly every major superhero group in the MCU.
2015, Leora Hadas, "Authorship Assembled: Joss Whedon as Promotional Auteur in Marvel's The Avengers", in The Comics of Joss Whedon: Critical Essays (ed. Valerie Estelle Frankel), McFarland & Company (2015), →ISBN, page 202:
Though essential to superhero comics, the crossover logic of the MCU has never before been applied in film, and indeed a running theme of The Avengers' framing claims that the characters' team-up makes no sense and should not logically work.
2015, Colin Harvey, Fantastic Transmedia: Narrative, Play and Memory Across Science Fiction and Fantasy Storyworlds, Palgrave Macmillan (2015), →ISBN, page pages 84-85:
It is interesting to note that, while Coulson is used to suture the various MCU films together and latterly to tie the Agents of SHIELD television show into the MCU, this has not occurred at other points in the franchise.
2015, Caitlín Rosberg, "Representation Matters: Embracing Change in Comics", Uncanny Magazine, Issue 5, July August/2015, page 147:
And publishers are responding to the success of their screen-based efforts: look at Loki: Agent of Asgard–starring a young, pretty explicitly queer Loki who is far closer to Tom Hiddleson's version in the MCU than Marvel's Loki of old.
