2020, Tanner Mirrlees, "Socialists On Social Media Platforms: Communicating Within And Against Digital Capitalism", in Beyond Digital Capitalism: New Ways of Living (eds. Greg Albo & Leo Panitch), page 135:
For a thoughtful study of some BreadTubers, see Dmitry Kuznetsov and Milan Ismangil, 'YouTube as Praxis? On BreadTube and the Digital Propagation of Socialist Thought', tripleC 18(1), 2020, pp. 204-218.
2020, "100 Things to Do While in Self-Quarantine", Binghamton Review (Binghamton University), 1 April 2020 (April Fool's issue), page 11:
Go to your shrine of BreadTubers and pray (Shit, aren't we supposed to be atheist?)
2020, Kelley Marie Cotter, "Critical Algorithmic Literacy: Power, Epistemology, and Platforms", thesis submitted to Michigan State University, page 8:
Entering into this visibility war requires BreadTubers to build knowledge about YouTube’s algorithms and find ways to mobilize this knowledge in order to facilitate the collective visibility of the community
2021, Christian Fuchs, Social Media: A Critical Introduction, unnumbered page:
Contrapoints, Philosophy Tube, Hbomberguy, and Shaun are among the most popular Breadtubers.
2021, Mike Watson, The Memeing of Mark Fisher: How the Frankfurt School Foresaw Capitalist Realism and What To Do About It, unnumbered page:
With regard to the latter point, one can quite literally sense that some online leftists really do want to “win” the online left “game,” while a number of smaller “players” enjoy backing a given Breadtuber, for example, to “win” against another.
2021, Terrance Davis, "The rise in class-conscious media", The Signal (Georgia State University), 19 October 2021, page 6:
Among the most popular “Breadtubers” is Contrapoints, with her channel amassing an audience of nearly 1.5 million subscribers.
