BOGOF

See also: bogof

English

Alternative forms

• bogof
• BOGOFF

Pronunciation

• (UK) IPA^(key): /ˈbɒɡ.ɒf/

Noun

BOGOF (plural BOGOFs)

1. (chiefly UK) Abbreviation of buy one, get one free. (a retail promotion in which consumers may purchase two items for the usual price of one)
   • 2002, "Nothing to be Smug About", Alex Brummer, London Evening Standard, 13 November.

     At the Big Food Group, the new team headed by Bill Grimsey was quick to discover that turning the company around might be more difficult than it thought because of double counting of revenues as a result of bogof (buy one, get one free) promotions

2. (chiefly UK) An item promoted in this way.

Quotations

• 2005, "Labour's two-for-one whammy", Ian Duncan Smith, The Guardian, 20 April

  The other day in the supermarket, I found myself surrounded by "buy one, get one free" promotions, tempting everyone to fill their baskets with things they hadn't intended to buy. Just like the supermarket, New Labour is running Britain's first BOGOF election campaign.

Synonyms

promotion

• 2 for 1
• BOGO
• buy one, get one
• buy one, get one free
• two for the price of one

 

See also

• bog off

Further reading

• Word of the Week article on the word "BOGOF"—on the MacMillan Essential Dictionary Resource Site.