vlogpology

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English

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Etymology

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Blend of vlog +‎ apology. Popularised in a January 2020 study of YouTuber apology videos by data visualisation website The Pudding, but attested earlier (see quotations).

Noun

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vlogpology (plural vlogpologies)

  1. (derogatory, neologism, very rare) An apology video; a video, typically uploaded to video-sharing service YouTube, in which an Internet celebrity/influencer apologises for, or addresses, public backlash, especially in an insincere manner.
    • 2013 April 10, JMMA_ALLDAY, Twitter[1]:
      fucking RUINED this guy myers needs a vlogpology without hte[sic] mask ...SHOW YOURSELF MYERS !
    • 2017 March 7, InTechTodayPod, Twitter[2]:
      And this is what he was trying to do. A vlog apology. Vlogpology. 👌
    • 2020 January, Arjun Kakkar, Russell Samora, “The Aftermath of a YouTube Apology”, in The Pudding[3]:
      vlogpology (noun): when a famous YouTuber becomes embroiled in a controversy, makes headlines, and releases an apology video.
    • 2022 November, Bella Sampson, I'm Sorry You(Tube) Feel That Way: An Introduction to the YouTube Vlogpology Genre[4] (Thesis), Auckland University of Technology, page 2:
      My findings also show that vlogpologies are often created when the vlogger is under extreme duress and may be uncomfortable with being told to apologise, which can result in non-apologetic language and seem insincere.