grandmillennial

English

Etymology

Blend of grandma +‎ millennial. By surface analysis, grand- +‎ millennial. Coined by Emma Bazilian in 2019.

Noun

grandmillennial (countable and uncountable, plural grandmillennials)

1. (uncountable) A style of decor and dressing that incorporates elements of traditional or vintage styles into a modern lifestyles.

   Synonym: granny chic

   • 2021 January 27, Yeong Sassall, “7 things to know about the 'grandmillennial' trend taking over your feed”, in Vogue Australia‎^[1], archived from the original on 2024-05-01:

     Another great thing about grandmillennial? It’s great for the environment. And there are a number of places to source those treasures, from Facebook Marketplace to eBay, Gumtree and your local markets. Oh, and your grandmother’s house.

   • 2022, Cynthia Pearce LeMay, Millennials and Conflict in the Workplace: Understand the Unique Traits of the Now Generation, Taylor & Francis, page 132:

     Another recent and related trend is called Grandmillennial, describing an increasing popular aesthetic among some Millennials with Victorian furniture, chintz, pleated lampshades, floral wallpaper, and other vintage items.

   • 2023 August 22, Kayleigh Dray, “It's official: grandmillennial interiors are in! Here's how to nail the gorgeous trend”, in Ideal Home‎^[2], archived from the original on 2024-05-01:

     Perhaps best summed up as a mixture of Laura Ashley prints, chintzy wallpaper, imaginative paint ideas, and plenty of ruffled edges, grandmillennial is a true rejection of minimalism.

2. (countable, less common) A person who embraces such style.
   • 2019 September 4, Emma Bazilian, “The Ultimate Guide to Grandmillennial Style”, in House Beautiful‎^[3], archived from the original on 2021-06-12:

     Ranging in age from mid-20s to late-30s, grandmillennials have an affinity for design trends considered by mainstream culture to be "stuffy" or "outdated"—Laura Ashley prints, ruffles, embroidered linens.

   • 2021 April 9, Courtney Thompson, “What is grandmillennial style? Shop the latest home decor trend”, in CNN‎^[4], archived from the original on 2024-05-01:

     Wall coverings are a big, resounding yes for grandmillennials, and the busier the print, the better. This option from peel-and-stick brand Tempaper will add a whole lot of depth, pattern and lemonade-hued cheer to your space.

   • 2022, Stassi Schroeder, Off with My Head: The Definitive Basic B*tch Handbook to Surviving Rock Bottom, Gallery Books, page 111:

     A grandmillennial is someone who has an appreciation for the detail in older homes, like crown molding, original hardwood floors, or chandeliers. That is so me. I’ve always joked that when it comes to my wardrobe, my personal style is “granny chic.” Now I have a term to describe my interior design style: a combination of granny and millennial.

Adjective

grandmillennial (comparative more grandmillennial, superlative most grandmillennial)

1. Incorporating elements of traditional or vintage styles into a modern lifestyles.
   • 2021 January 27, Yeong Sassall, “7 things to know about the 'grandmillennial' trend taking over your feed”, in Vogue Australia‎^[5], archived from the original on 2024-05-01:

     Importantly, the grandmillenial style is about uniqueness—styling so-called dated or stuffy pieces in new and original ways, and rejecting the overly minimalistic or directional design that has dominated in recent years.

   • 2023 April 5, Annabel Iwegbue, “Yes, You're Gonna Want to Try Out This Whole "Grandmillennial" Trend”, in Cosmopolitan‎^[6], archived from the original on 2024-05-01:

     Let's make this house a home, ppl! It's easy to source cute hand-stitched quilts online, since they're truly all the rage RN. Luckily they're also the *perfect* blankets to have in your grandmillennial haven.

   • 2023 November 21, Alyssa Towns Swantkoski, “Interior designers share the 9 living-room trends that missed the mark this year”, in Business Insider‎^[7], archived from the original on 2024-05-01:

     Sofas with skirts are very "grandmillennial." The "grandmillennial" style — sometimes called "granny chic" — combines modern aesthetics with older design trends.

See also

• granny chic
• cottagecore