house flag

English

Noun

house flag (plural house flags)

1. Alternative form of house-flag
   1. Flag that identifies a shipowner.
      • 1941 April, “British Locomotive Developments”, in Railway Magazine, pages 173, 175:

        The colour finish is the latest Southern green, with gold lines, with the name Channel Packet in raised lettering on a red background on a cast brass ring, surrounding a replica of the house flag of the S.R. fleet in vitreous enamel in the centre.

      • 1953, Colin Stewart, Flags, Funnels, and Hull Colours, page 5:

        It is usual, customary and correct for the house flag of a company to be worn at the mainmast head; however there are exceptions, and as Commander Hilary Mead has pointed out in his book on Sea Flags,* the Brocklebank Line have always used the foremast.

      • 2011, J. W. Heldring, The Killing of Dr. Albrecht Roscher, →ISBN, page 36:

        The red flag of the sultanate and the house flag of the owners of the Picciola were hoisted.

      • 2013, William L. Crothers, American-Built Packets and Freighters of the 1850s, →ISBN, page 375:

        While, as stated before, the function of the house flag was to identify a vessel's owner, there were occasions when the flag that was shown represented the agent who was operating the vessel for the owner; or, if the vessel was sailing under charter, the flag flown was that of the contracting party.

   2. Flag that identifies a company, unit, or group.
      • 1949, Aeronautics - Volumes 22-23, page 4:

        A short time ago I asked one of the American airlines to send me a specimen of their house flag.

      • 1960, Independent Petroleum Association of America, The Oil Producing Industry in Your State, page 37:

        As The First National Bank of Shreveport begins its 87th year of continuous service, we are proud to present our new house flag which will soon fly along with the American Flag at the Main Office and at each of our suburban branches.

      • 2014, Christina Lamb, The Africa House: The True Story of an English Gentleman and His African Dream, →ISBN:

        The next morning, after the drumbeat for the morning muster parade, Gore-Browne arranged for the house flag to fly at half-mast to mourn the King's death, and told the workers there would be a special memorial service in the chapel on Sunday which all would be expected to attend.

      • 2017, Col. Norman Beasley, Knudsen: A Biography, →ISBN:

        There was another day when Paul W. Litchfield, president of the Goodyear Tire and Rubber Company, came to see him. Litchfield was thoroughly disturbed, because he had heard that Knudsen wanted Goodyear's trademark—a yellow and blue houseflag—left off all tires sold to Chevrolet.

2. A flag flown at a house.
   • 2012, Jane-Alexandra Krehbiel, What I Learned from Daniel, →ISBN, page 27:

     I was also not thrilled when two neighborhood girls shredded my house flag with what must have been sharp objects or scissors.